From a friend on Facebook I get the request to write about beer.
Not a problem, of course. The beer in question is called ‘La Trappe Isid’or’ and is brewed by the trappist monks at Koningshoeven Abbey on the occasion of the 125th anniversary of the establishment of the abbey’s brewery.
Abbot Bernardus writes about the beer and its purpose in his blog, and I translate.
In his rule, St. Benedict emphasises that the abbot should always listen to the advice of his brothers. “Do everything in good counsel, and you will not regret it later” is the good advice that he gives the abbot. Via this weblog I would like to extend the circle of brothers and invite you to give me good counsel.
For our community, 2009 was the year of the establishment of a new monastery in Uganda and the 125th anniversary of beer brewery ‘De Koningshoeven’. Especially and exclusively for this anniversary we brewed ‘La Trappe Isid’or’, named for our first brewer, Brother Isidoor Laaber. It was decided that the revenue of the beer would be spent on the building of the monastery of our daughter community in Uganda. Ethnic struggles forced the brothers out of their abbey in Kenya and they are now still temporarily housed in Uganda. The profits of Isid’or was a nice 100,000 euros! At the moment, the last bottles are taken out of our warehouse. The end of the jubilee year is the end of the jubilee beer.
But the market now calls for keeping the Isid’or in our assortment. The brewery’s directors have asked me to seriously consider this. The decision is difficult, because we already have a fair number of beers (Blond, Dubbel, Tripel, Quadrupel, Witte Trappist and Bockbier). Another reason not to do it is that we have said that this beer would only be available during the jubilee year. What to do now? In the meantime I have listened to my brothers and they sent me back to the market. How great is the demand from the market to keep Isid’or?
And that’s the reason of this question to you, the readers of this weblog. Should Isid’or stay on the market? Yes, No, Yes, but replacing another beer. You have two weeks to responds via the links below, with a motivation if possible. I will act according to Chapter 3 of the Rule: “While listening to the brothers’ advice, he considers the case himself and does what he considers most useful.”
Via the link to the abbot’s weblog above you’ll find the option to vote for a good beer with a good purpose